“My reasons for going vegan were always taste, cruelty and health – by which I mean it is revolting as a food and a concept; it involves the most absurd cruelty, an animal holocaust; and it’s bad for human health. These ideas have found root but it’s only recently that I’ve seen diet as an environmental issue. The enormous carbon footprint of a meat and dairy diet and the incredible waste of resources involved – truly, you could feed at least 10 vegans for every meat eater in the world.
“Viva!’s environment campaign is so important – if you care about the planet you should be vegan. And it’s not so hard to do.”
CEO and founder of Britain's leading renewable energy company, Ecotricity. Long time supporter and patron of Viva!.