Join Viva!

Become a Viva! Activist - £7 (under 18s only)


You’ll be sent Viva! piglet tattoo, pen, posters, Activist card, animal and nutrition guides and Viva!Life.






About Viva! - we save animals

Registered charity 1037486

“Most UK animals are factory farmed and unless you’ve been in one of these places, you wouldn’t believe that animals could be treated this way. They try to keep us out but Viva!’s undercover investigators secretly go inside and film the filth and squalor they find - and the equally barbaric slaughterhouses.

More than 20 years we’ve been doing this, to show people the truth and end the cruelty – and we’re succeeding. Our headline-grabbing campaigns reveal the suffering and less meat and dairy are being eaten as a consequence. We also show that being vegan is much healthier and helps to save our collapsing environment.

And we’re making it easier and easier for people to change! The world needs Viva! so please add your voice to ours and be that change.”

Juliet Gellatley, Founder & Director of Viva!



Viva! launches regular, hard-hitting campaigns and has forced the vegetarian and vegan debate back on to the agenda - on TV, radio and in the Press. Viva! saves animals.

Viva! is investing in the future. With a huge commitment to youth education, Viva! is sowing the seeds of a more compassionate tomorrow.

Viva! is helping people change to a vegetarian or vegan diet.

Viva! needs your help and support to end the shame of animal suffering, to protect the planet and to stop the killing. There has never been a better time nor a greater need to fight for a world free from cruelty, pain and greed. Together we can make a difference.

Supporter discounts: As a Viva! supporter you can take advantage of a growing range of fantastic discounts – on health foods to holidays and therapies to trendy footwear and clothing and everything in between - from over 200 veggie-friendly businesses in the UK and beyond.